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Don't Know Much About History - Everything You Need to Know About American History But Never Learned written by Kenneth C. Davis performed by Jeff Woodman and Jonathan Davis on Audio CD (Unabridged)

Don't Know Much About History - Everything You Need to Know About American History But Never Learned written by Kenneth C. Davis performed by Jeff Woodman and Jonathan Davis on Audio CD (Unabridged)£19.99

An updated edition of the classic guide to basic American history offers new sections covering the end of the Cold War, Clinton's impeachment, the election of 2000, and the events of September 11, 2001. Read by Jeff Wooman with Jonathan Davis.

Big Brands - Big Trouble - Lessons Learned the Hard Way written by Jack Trout performed by Jeff Woodman on CD (Abridged)

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Big Brands - Big Trouble - Lessons Learned the Hard Way written by Jack Trout performed by Jeff Woodman on CD (Abridged)
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ISBN:  9781591251507
Genre - Main:  Non-Fiction
Genre - Specific:  Business
Duration:  180 mins
Length:  Abridged
Author:  Jack Trout
Narrator 1:  Jeff Woodman
Rarity:  Rare

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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing....

, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

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