Please click above

to give us a rating

Big Brands - Big Trouble - Lessons Learned the Hard Way written by Jack Trout performed by Jeff Woodman on CD (Abridged)

Rare!
Big Brands - Big Trouble - Lessons Learned the Hard Way written by Jack Trout performed by Jeff Woodman on CD (Abridged)
  Zoom
Our Price:  £14.99Earn 14 Loyalty Points
+
Condition:

ISBN:  9781591251507
Genre - Main:  Non-Fiction
Genre - Specific:  Business
Duration:  180 mins
Length:  Abridged
Author:  Jack Trout
Narrator 1:  Jeff Woodman
Rarity:  Rare

Availability:  

  

In stock, immediate despatch


Special Offer:  Free delivery is available when you order £40.00 or more of any product.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing....

, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.