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20 Management Ideas You Really Need to Know written by Edward Russell-Walling performed by Neil Conrich on CD (Abridged)

20 Management Ideas You Really Need to Know written by Edward Russell-Walling performed by Neil Conrich on CD (Abridged)
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ISBN:  9781847246783
Genre - Main:  Non-Fiction
Genre - Specific:  Management
Duration:  135 mins
Length:  Abridged
Author:  Edward Russell-Walling
Narrator 1:  Neil Conrich

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20 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp.

The 20 bite-sized topics expound the wisdom of well-known business gurus from Peters and Porter to Welch and Gates, explain helpful theories and tools such as Ansoff's Product/Market grid and the Boston Matrix, expand on management ideas like branding, outsourcing, supply and demand, and cover the latest commercial concepts from the online world.