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20 Management Ideas You Really Need to Know written by Edward Russell-Walling performed by Neil Conrich on CD (Abridged)

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ISBN: 9781847246783
Genre - Main: Non-Fiction
Genre - Specific: Management
Duration: 135 mins
Length: Abridged
Author: Edward Russell-Walling
Performer 1: Neil Conrich

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20 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp.

The 20 bite-sized topics expound the wisdom of well-known business gurus from Peters and Porter to Welch and Gates, explain helpful theories and tools such as Ansoff's Product/Market grid and the Boston Matrix, expand on management ideas like branding, outsourcing, supply and demand, and cover the latest commercial concepts from the online world.

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