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This set contains The BFG, The Twits, James and the Giant Peach, The Enormous Crocodile, Charlie and the Chocolate Factory, Charlie and the Great Glass Elevator, Danny the Champion of the World, The Witches, Fantastic Mr Fox and Matilda

Killing Giants - 10 Strategies to Topple the Goliath in Your Industry written by Stephen Denny performed by Stephen Denny on CD (Unabridged)

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ISBN: 9781596596313
Genre - Main: Non-Fiction
Genre - Specific: Business
Duration: 450 mins
Length: Unabridged
Author: Stephen Denny
Performer 1: Stephen Denny

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Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage.

Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.

Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size.

Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

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